Lok Vyavahar (Punjabi Translation of How To Win Friends & Influence People) by Dale Carnegie In this book the Author Dale Carnegie teaches how you can make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks.